Frederick William Robinson was born in Walthamstow, London, on 20 October 1912. He left school at 14 and became an office boy with the Cambridge University Press, while taking evening classes at the Bolt Court Art School. He then joined the Sir Joseph Causton & Sons advertising agency, and sold cartoons to C. Arthur Pearson's story paper The Scout. In 1930 he joined Pearson's as a staff artist. After four years there, he became a staff artist with the Amalgamated Press, where he came to specialise in nursery comics.
Strips he drew included "Quackie the Duck" (1934-) for Tiny Tots, "Ambrose and Al" (1935) for Butterfly, "Bruno, Lionel and Percy Piggins" (1937-40) for The Golden Penny Comic, "Crazy Castle" (1938) for Happy Days, and "The Gremlins" (1943-47) and "Our Ernie" (1940s) for Knock-Out. He also did freelance work, drawing "Our Rambling Reporter" and "Dinkie and Doo" for The Walthamstow Guardian. After the Second World War he became the AP's first Art Director, and supervised the launch of Jack and Jill in 1954, for which he drew "Fun in Toyland", "Jolly Jingles" and "Flipper the Skipper". He also drew "Dizzy" (1953) for Comic Cuts.
In 1966 he left IPC, as the company was now called, and joined Polystyle Publications, where he drew "Sooty and Sweep" for Playland, and "Chigley" and "Trumpton" for Pippin (1973), as well as contributing colour artwork to annuals.
In his later years he left comics and concentrated on painting. In 1982 the Association of Comics Enthusiasts awarded him the Ally Sloper Award for lifetime achievement. For most of his adult life he lived in Buckhurst Hill in Essex. He died in Havering, Essex on 20 May 1993.
- Denis Gifford, Obituary: Fred Robinson", The Independent, 31 May 1993
- Alan Clark, Dictionary of British Comic Artists, Writers and Editors, The British Library, 1998, p. 146
- Denis Gifford, Encyclopedia of Comic Characters, Longman, 1987, p. 234