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Eventually his father offered to act as his agent and bluffed his way into an appointment with the art editor of the ''Manchester Evening News'', who was considering starting a children's section and invited Reid to submit material. The result was "[[The Adventures of Fudge the Elf]]", which debuted in the ''Evening News'' on 7 April 1938. The strip was so popular that a Fudge the Elf doll was produced that Christmas, and seven hardback annuals were published. Reid was called up in 1941, and Fudge the Elf was suspended until he was demobbed in 1946, after which it ran until 1963.
 
Eventually his father offered to act as his agent and bluffed his way into an appointment with the art editor of the ''Manchester Evening News'', who was considering starting a children's section and invited Reid to submit material. The result was "[[The Adventures of Fudge the Elf]]", which debuted in the ''Evening News'' on 7 April 1938. The strip was so popular that a Fudge the Elf doll was produced that Christmas, and seven hardback annuals were published. Reid was called up in 1941, and Fudge the Elf was suspended until he was demobbed in 1946, after which it ran until 1963.
   
In 1948 he produced a one-off comic pamphlet featuring ''[[Dilly Duckling]]'', a popular toy at the time. In 1952 he started working for [[Amalgamated Press]]' ''[[Comic Cuts]]'', drawing "[[Super Sam]]", "[[Billy Boffin]]", and his own creation "[[Roxy (strip)|Roxy]]", but the title folded soon afterwards.
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In 1948 he produced a one-off comic pamphlet featuring ''[[Dilly Duckling]]'', a popular toy at the time. In 1952 he started working for [[Amalgamated Press]]' ''[[Comic Cuts]]'', drawing "[[Super Sam]]", "[[Billy Boffin]]", and his own creation "[[Roxy]]", but the title folded soon afterwards.
   
 
After his father died in 1953, his brother-in-law, the artist [[Ken Holroyd]], gave him an introduction to Scottish publishers [[DC Thomson]], who invited him to draw a new strip, "[[Roger the Dodger]]", for ''[[The Beano]]''. Thomson's managing editor [[R. D. Low]] travelled to Manchester to discuss the matter with him personally, and Reid took him upon the offer, joining ''The Beano'' as a freelancer. "Roger the Dodger" debuted on 18 April 1953, originally as a half-page strip, but was soon promoted to a full page, and is still a feature in ''The Beano'', drawn by other artists.
 
After his father died in 1953, his brother-in-law, the artist [[Ken Holroyd]], gave him an introduction to Scottish publishers [[DC Thomson]], who invited him to draw a new strip, "[[Roger the Dodger]]", for ''[[The Beano]]''. Thomson's managing editor [[R. D. Low]] travelled to Manchester to discuss the matter with him personally, and Reid took him upon the offer, joining ''The Beano'' as a freelancer. "Roger the Dodger" debuted on 18 April 1953, originally as a half-page strip, but was soon promoted to a full page, and is still a feature in ''The Beano'', drawn by other artists.
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